Case Study: Bupa Dental improves customer experience and introduces an affordable subscription model with Code Computerlove

Bupa Dental makes private care more affordable with Code Computerlove

Bupa Dental engaged Code Computerlove to align its brand following an acquisition and to introduce a new affordable subscription model for private healthcare. The challenge was to streamline the core customer journey and create a consistent look and feel across its brands, including Smiles and Total Orthodontics.

Code Computerlove conducted extensive user research and content design to address the challenge. The solution involved introducing a new subscription model, establishing a clear content hierarchy, and aligning the visual identity across all brands. This strategic approach enhanced the customer experience by simplifying the process, increasing pricing transparency, and making private healthcare more affordable.

Bupa Dental