Case Study: Bluestone National Park Resort achieves a premium digital transformation with Code Computerlove

Bluestone National Park Resort unlocks £27m in growth with Code Computerlove

Bluestone National Park Resort, a luxury UK holiday destination, faced a fragmented digital ecosystem that limited commercial performance and guest satisfaction. Their legacy systems were inefficient and misaligned with their premium brand positioning. Code Computerlove was engaged to deliver a complete digital transformation involving digital strategy, product design, and software engineering.

Code Computerlove replatformed the experience by migrating systems to a cloud service and integrating core systems to reduce manual tasks. They redesigned the user experience with a mobile-first booking funnel and integrated activity tools. This solution unlocked £27m in projected revenue from new lodge capacity, increased activity bookings via upsell opportunities, and significantly reduced manual workload through automation.

Bluestone National Park Resort