Case Study: Benenden Health improves online sales and accessibility with Code Computerlove

Benenden Health boosts accessibility to 89/100 and cuts mobile load time by 6.6 seconds with Code Computerlove

Benenden Health, a not-for-profit medical cover provider, turned to Code Computerlove to improve online sales by optimising its user journey and join form. Their website, a crucial first point of contact, needed to provide a more seamless end-to-end experience for its over 800,000 members and new users.

Code Computerlove implemented a comprehensive UX and CRO strategy. This included simplifying the homepage for clearer user journeys, improving page load speed by 6.6 seconds on mobile, and increasing the site's accessibility score from 47 to 89. Through A/B testing and content redesign, they created a clearer hierarchy of information and a more effective join form, ultimately driving more value through conversion optimisation.

Benenden Health