Case Study: Audi pioneers flexible shared mobility experiences with Code Computerlove

Audi launches a user-tested prototype in 2 weeks with Code Computerlove

Audi approached Code Computerlove with the challenge of creating a flexible customer buying experience to help them lead the shared mobility market in the UK. The automotive industry is experiencing significant disruption from electric cars, driverless technology, and new hire models, and Audi needed to develop new ways for customers to access vehicles.

Code Computerlove ran a design sprint in partnership with Salmon to tackle this challenge. The process involved creating multiple solutions, prototyping a concept, and testing it with users. The outcome was a user-tested prototype for a 'Swap my Audi' subscription model, a Premium Pass that offers rolling access to a pool of Audi vehicles. This proposition was designed to provide the flexibility and affordability that would allow more people to drive an Audi.

Audi