Case Study: Appreciate Group drives digital revenue growth with CRO from Code Computerlove

Appreciate Group drives 7-figure revenue growth in 9 months with Code Computerlove

The Appreciate Group, an online retailer of gift vouchers and cards, sought to optimize its existing website channels to generate revenue for funding a new digital product. They partnered with the agency Code Computerlove, which employed conversion rate optimization (CRO) techniques to address this challenge of improving conversions.

Code Computerlove implemented a mixed-methods research approach to identify key problems, leading to a brand refresh and a refined site proposition. They then designed and ran a program of 20 A/B tested experiments to quantify the impact of improvements. The solution delivered a program ROI of 1:31, generating a potential seven-figure revenue increase and a 57% uplift in average order value in one test, proving the value of the changes before full rollout.

Appreciate Group