Case Study: Amnesty International boosts website engagement with Code Computerlove

Amnesty International boosts website joins by 47% with Code Computerlove

The customer, Amnesty International, faced the challenge of galvanizing its 3 million supporters and attracting a younger audience through a complex and inconsistent global digital infrastructure. The vendor, Code Computerlove, employed digital strategy and product design services to create an easier-to-navigate website that would compel more people to engage, join, and donate.

Code Computerlove implemented a mobile-first global website populated with localized stories for each country, making it easy for users to donate. Through A/B testing and user research, they prioritized key journeys to optimize performance. The solution exceeded all targets, resulting in a 47% increase in the number of people joining via the website.

Amnesty International