Case Study: Abel & Cole enhances healthier, happier grocery shopping with Code Computerlove's app

Abel & Cole launches app with Code to simplify weekly shopping for thousands of customers

Abel & Cole, a well-known organic grocery delivery service, wanted to become a digital-first business to promote healthier eating and increase customer retention. Their challenge was to explore if a dedicated app could improve the digital experience, raise the average order value, and help cross-sell products. They partnered with the digital agency Code Computerlove to find a solution.

Code Computerlove initiated a design sprint to prototype the app's core functionality and used a decoupled architecture with React to build it. This approach allowed for the simultaneous launch of both iOS and Android versions. The app was released to a segmented group of users first to measure its impact. The solution made shopping more intuitive and sustainable for customers, successfully meeting the business objectives.

Abel & Cole