Case Study: The Squiz achieves smarter digital publishing and audience growth with The Code Company and WordPress

The Squiz launches new verticals in days with The Code Company

The Squiz, a publisher of bite-sized news summaries, faced a challenge with its outdated WordPress website. The site was essentially a static archive of newsletters, making it impossible to share individual articles or cross-link content. This hindered their growth, as their in-house team was completely reliant on developers for even basic updates. The Code Company was engaged to lead a complete digital transformation.

The Code Company overhauled the site's design, editorial workflow, and information architecture. They transformed the newsletter archives into shareable articles and implemented a drag-and-drop tool that gave the editorial team independence. The solution provided The Squiz with enterprise-level analytics and data capabilities, enabling them to easily launch new content verticals, drive audience acquisition, and significantly reduce their reliance on developers.

The Squiz