Case Study: Sopitas achieves faster site performance and editorial control with The Code Company’s WordPress rebuild

Sopitas removes 20 million duplicate URLs with The Code Company

Sopitas, Mexico's leading entertainment publication, faced significant performance and technical issues with its outdated website. The bloated, hardcoded site required developer intervention for basic editorial changes and struggled with server stability. They partnered with The Code Company to find a technical partner who understood the complexities of digital publishing and could rebuild their platform.

The Code Company implemented a technically-optimized WordPress infrastructure on WordPress VIP, creating a custom theme with Gutenberg blocks for editorial control and replacing numerous plugins with streamlined custom functionality. They performed an extensive technical SEO audit, removing 20 million invalid URLs. The solution provided a fast, scalable, and secure hosting environment with ElasticSearch for advanced site search, eliminating the site's performance problems and giving Sopitas full control over their content.

Sopitas