Case Study: God Save The Points achieves profitable membership growth and technical SEO gains with The Code Company

God Save the Points ranks #1 for key category terms with The Code Company

The customer, God Save The Points, faced declining ad revenue and sought to diversify its income by moving from a rented publishing platform to an owned WordPress solution. The challenge was to increase resilience and leverage its loyal audience. The Code Company was engaged to handle the technical replatforming.

The Code Company designed and developed a bespoke, high-performance WordPress website with an AMP-first approach. They implemented a tiered membership structure to generate new revenue, executed a technical SEO overhaul, and integrated new programmatic ad technology. The results included a #1 ranking for key category terms, a significant boost in search discoverability and referral traffic, and the establishment of a profitable paid membership community.

God Save the Points (gstp)