Case Study: FreightWaves achieves major SEO and performance gains with The Code Company

FreightWaves boosts pageviews 35% with The Code Company

FreightWaves was struggling with a slow and fragile WordPress site built on an off-the-shelf theme and numerous plugins, which caused poor SEO and a substandard user experience. This technical debt was hindering growth and the ability to implement new features. The challenge for The Code Company was to rebuild and migrate the site with zero downtime.

The Code Company rebuilt a custom WordPress theme from scratch specifically for FreightWaves, reducing plugins by 50% without losing functionality. This solution eliminated their technical debt and drastically improved performance scores. The results included a 35% growth in pageviews, a 26% increase in new users, and significant improvements in key speed metrics.

FreightWaves