Case Study: Volvo Trucks North America boosts launch engagement with Code and Theory

Volvo Trucks North America boosts visitors 350% with Code and Theory

Volvo Trucks North America was preparing for its most significant truck launch in 27 years. To resonate with a tech-savvy industry, they partnered with Code and Theory to comprehensively reimagine their digital experience to match the innovation of their new Volvo VNL model.

Code and Theory transformed the website into a state-of-the-art digital showroom and configurator, supported by a multi-media campaign. This solution led to record engagement, including a +350% increase in visitors at launch, a +108% rise in page views post-launch, and a +991% surge in configurator builds, establishing a new digital paradigm for the industry.

Volvo Trucks North America