Case Study: U.S. Chamber of Commerce builds a digital brand for small business leaders with Code and Theory

U.S. Chamber of Commerce builds CO— for small business owners with Code and Theory in 2018

The U.S. Chamber of Commerce, the world's largest business organization, faced a challenge of perceived irrelevance among small and medium-sized business owners who felt it prioritized Wall Street over Main Street. Partnering with Code and Theory, the Chamber sought to overcome this disconnect and build a scalable digital culture to foster new audiences.

Code and Theory created a new digital brand and destination called CO—. This platform serves as a community and collaborative space providing small business owners with actionable advice and peer-to-peer support through highly specific content and features like the Midnight Oil newsletter. The solution successfully provided business owners with a strong community to find reliable support from peers and experts.

U.S. Chamber of Commerce