Case Study: TikTok builds confidence in TT4B solutions with Code and Theory

TikTok boosts SMB page CTR 80% with Code and Theory

The customer, TikTok, faced a challenge in converting its massive user popularity into equivalent advertising revenue. Its Global Business Marketing team was struggling with a fractured web ecosystem that failed to meet the needs of potential business advertisers. The vendor, Code and Theory, was engaged to help address this.

Code and Theory created a unified content destination for TikTok for Business (TT4B) designed to build advertiser confidence. The solution focused on demonstrating ROI, educating on new formats, and providing authentic inspiration. This strategy resulted in significant measurable impacts, including an 18.5% increase in unique blog views, an 80% increase in CTR to the SMB page, and an 11% increase in Ad Manager registrations.

TikTok