Case Study: Thrive Market boosts sign-ups and first-time orders with Code and Theory

Thrive Market boosts membership sign-ups 9.7% with Code and Theory

The customer, Thrive Market, an e-commerce grocery retailer, needed to increase membership sign-ups and first-time purchases on their site. They partnered with the vendor Code and Theory to address this challenge.

Code and Theory designed a new digital experience built on a configurable component system. Their solution included streamlining the onboarding quiz, creating a hyper-personalized shopping experience, and optimizing the information architecture for conversion. This work resulted in a 9.7% increase in membership sign-ups, a 16% rise in first-time orders, and a 10% boost in the onboarding conversion rate for the vendor's client.

Thrive Market

James Meeks

Head of Product Design and Experience, Thrive Market