Case Study: The Ritz-Carlton achieves a scalable luxury digital experience with Code and Theory

The Ritz-Carlton redesigns 100+ websites in under one year with Code and Theory

The Ritz-Carlton, a global hotel giant, faced a challenge as its digital experience did not reflect the unparalleled luxury felt at its physical properties. To bridge this palpable chasm, the customer partnered with vendor Code and Theory to infuse this luxury into every element of its digital presence.

Code and Theory created a new, scalable design system and redesigned over 100 websites to translate the brand's gold standards into a compelling digital narrative. The solution resulted in a guest-centric site that facilitates booking and exploration, with the new look-and-feel testing well and exceeding expectations on key luxury characteristics.

The Ritz-Carlton