Case Study: The New School creates flexible, data-driven student pathways with Code and Theory

The New School boosts site optimization with Code and Theory

Code and Theory partnered with The New School, which sought to adapt its website to reflect a new, permanent approach to flexible learning and transform its focus from a local campus to a global network. The challenge was to redesign the key site experience to effectively guide prospective students and other audiences from consideration to application.

The solution involved a user-tested strategy centered on the homepage, introducing a flexible content system that could be reconfigured for different audiences. Code and Theory enhanced the school's design system with new engagement features, created a measurement dashboard for ongoing optimization, and used impactful storytelling to showcase the university's community. This resulted in a fluid, data-driven site that communicates The New School's evolving academic offerings.

The New School