Case Study: TEGNA centralizes newsroom publishing with Code and Theory's CMS

TEGNA boosts CMS satisfaction to 81% with Code and Theory

TEGNA, a media company with 39 local news stations, faced the challenge of managing content across its decentralized network without a unified system. The vendor, Code and Theory, was tasked with creating an integrated CMS to allow editors to efficiently create, curate, and publish content for one or multiple stations from a single platform.

Code and Theory's solution included an intuitive CMS interface with integrated media editing, data-driven content recommendations using a proprietary "Tegna Value Score," and built-in A/B headline testing. This streamlined workflow allowed editors to work more efficiently and make data-informed decisions. The results were highly positive, with the new system achieving an 81% satisfaction rate for TEGNA's central platform. The initiative was hailed as transformational by TEGNA's Chief Digital Officer, representing a significant win for the company.

TEGNA