Case Study: Sunbrella redefines digital textile content strategy with Code and Theory

Sunbrella builds a content system with nearly 100 attributes with Code and Theory

Sunbrella, a leading performance textile manufacturer, engaged Code and Theory to undertake a transformational shift in its digital content strategy. The challenge was to completely redefine its online presence by building a new content system from the ground up, which required a deep understanding of its products and audiences and a new workflow for its publishing efforts.

Code and Theory addressed this in two phases, first developing a rich taxonomy with nearly 100 unique textile attributes and controlled vocabularies. They then created a comprehensive editorial strategy, including a content scorecard, a planning playbook, and a bespoke production calendar. This end-to-end solution empowered Sunbrella's teams to take ownership of the new system and prepared the client for a renewed investment in content creation to raise its profile in organic search and content marketing.

Sunbrella