Case Study: Stagwell creates a high-engagement Cannes digital ecosystem with Code and Theory

Stagwell launches Sport Beach in less than five months with Code and Theory, driving 89% registration completion

Stagwell, a leading global marketing and communications group, faced the challenge of creating a premium and dynamic digital ecosystem for its Sport Beach event at the Cannes Lions Festival. They needed a website and app that could support event marketing, attendance, and engagement while embodying the event's spirit of play. To meet this challenge, Stagwell tapped vendor Code and Theory for a comprehensive digital transformation involving product strategy, mobile development, and AI implementation.

Code and Theory designed and engineered a new Sport Beach website and app in under five months. The solution featured an AI Assistant, built on Stagwell's Enterprise ChatGPT and integrated with a Sanity CMS, to provide event information and personalized itinerary recommendations. This digital ecosystem achieved an 89% user registration completion rate and generated over 30 million press impressions, successfully scaling Stagwell's flagship event for future iterations.

Stagwell