Case Study: Sky Italia achieves a modern digital media experience with Code and Theory

Sky Italia builds a scalable digital experience with Code and Theory

Code and Theory partnered with Sky Italia, a renowned Italian broadcaster, to help strengthen its identity in the competitive digital news market. The challenge was to elevate awareness of Sky Italia's digital offerings and better connect its various verticals—Tg24, Sky Sport, and Tg24 Spettacolo—to the master brand, which was primarily known as a premium TV provider.

The solution involved creating a modern digital platform and a scalable global design system. Code and Theory employed a user-centric design strategy and iterative experience tactics to improve storytelling, navigation, and personalization. The outcome was a new visual identity that maintained strong brand recognition and set a new standard for Sky Italia's digital properties, creating a scalable and impactful system.

Sky Italia