Case Study: Shore Capital Partners boosts search performance with Code and Theory

Shore Capital Partners boosts search impressions 25% with Code and Theory

Shore Capital Partners, a private equity firm, faced the challenge that its website failed to communicate its unique, founder-friendly value proposition and instead looked like every other firm in the industry. To address this, they engaged the vendor Code and Theory for a comprehensive website redesign, which included product strategy, UX/IA design, visual design, and development services.

Code and Theory completely redesigned the site, rewriting content to speak directly to founders and creating new industry-focused landing pages. The solution included migrating the site to a new platform and building an interactive growth tool. This resulted in a significant improvement in search performance, with a 25% increase in impressions and a 20% increase in CTR within three months of launch.

Shore Capital Partners