Case Study: Rivian launches the world's first electric adventure vehicle with Code and Theory

Rivian launches the world’s first electric adventure vehicle with Code and Theory, driving 3,670 preorders

Rivian faced the challenge of launching the world's first electric adventure vehicle with no final product images available and multiple agency partners to coordinate with. Code and Theory was tasked with architecting, designing, and developing a product detail page and pre-order experience under these tight constraints and a highly anticipated reveal timeline.

Code and Theory solved this by building an external system using WordPress and customized Shopify templates to give Rivian full creative control and a stable e-commerce flow. This solution resulted in a highly successful launch, with the website tallying 1.2 million users and generating 3,670 pre-orders, amounting to $3.7 million in revenue.

Rivian