Case Study: Qualcomm drives auto transformation with Code and Theory

Qualcomm boosts newsletter signups 279% with Code and Theory

Qualcomm, a technology company known for its chipsets, faced the challenge of elevating its auto business. Despite having a revolutionary integrated product called the Snapdragon Digital Chassis, there was a stark disconnect between its technological promise and its marketing. Qualcomm needed to quickly sway automakers and impress Wall Street analysts to grow its presence in the automotive industry.

Code and Theory transformed Qualcomm's entire digital auto experience by creating an electric and immersive platform. The solution used 3D rendering, motion design, and interactive storytelling to make complex technological concepts captivating and digestible. This significantly increased engagement, resulting in an 18% decrease in bounce rate and a massive 279% increase in newsletter signups. Code and Theory also reported a 12% increase in pageviews and a 99% increase in form views, demonstrating the solution's success in capturing audience interest.

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