Case Study: Qualcomm becomes a developer-first AI and IoT hub with Code and Theory

Qualcomm boosts developer visits 540% with Code and Theory

Qualcomm, a long-standing technology powerhouse, faced the challenge of staying relevant in the rapidly shifting tech landscape defined by AI and IoT. They needed to transform from a B2B silent enabler to a B2D pioneer to engage a new audience of developers. To address this, they partnered with vendor Code and Theory for services including product strategy, web design, and brand system refresh.

Code and Theory implemented a "Developer First" strategy, reimagining Qualcomm's website into a consolidated, high-functioning hub that prioritized technical specs and interactive tools over marketing jargon. This solution drove significant measurable impact, including a 540% increase in developer visits, a 228% rise in user engagement, and recognition as a 3X Gold Winner at the ANA B2 Awards.

Qualcomm