Case Study: Polestar boosts engagement and test drive sign-ups with Code and Theory

Polestar boosts test drive sign-ups by 190% with Code and Theory

Polestar, a Swedish electric vehicle company, faced a challenge with significant user drop-off on their product detail pages, which was resulting in a loss of market share. They partnered with the digital agency Code and Theory to create a new, state-of-the-art web experience that could match the innovation of their cars.

Code and Theory designed and built a flexible web experience with an interactive, dead-end-free information architecture. This solution dramatically increased user engagement, leading to an 88% rise in time on page, a 190% increase in test drive sign-ups, and a 75% growth in car configuration starts. The project was completed and launched in less than three months.

Polestar