Case Study: Pfizer transforms its intranet into a personalized employee platform with Code and Theory

Pfizer personalizes intranet for 90,000 employees with Code and Theory

Pfizer partnered with Code and Theory to re-imagine and re-focus their global intranet, Pfizer World, which is used by more than 90,000 employees. The challenge was to transform this platform into a meaningful beacon to set new priorities and ways of working.

Code and Theory evolved the intranet's core feature set and created a fresh new look and design system. The solution included a subscription-based personalization mechanism, laying the groundwork to tailor the site to each colleague's needs and interests. This transformed the platform from a one-size-fits-all experience into a personalized one for all 90,000 Pfizer employees.

Pfizer