Case Study: Pagaya improves lead generation and talent recruitment with Code and Theory

Pagaya improves lead quality and recruiting with Code and Theory

Pagaya, a financial technology network that uses AI to connect credit providers with borrowers, faced challenges explaining its complex business and technology. The company approached Code and Theory to reimagine its web presence with the primary goals of improving top-of-funnel conversion and better communicating its mission to attract talent.

Code and Theory redesigned the website to provide a clear explanation of Pagaya's business, featuring simple navigation and purposeful messaging. The solution streamlined the process for prospects to get in touch, providing the sales team with more qualified leads. The new site successfully helps lenders and thought leaders quickly understand how Pagaya's AI enables increased loan approvals.

Pagaya