Case Study: Nexstar Media Group Transforms Local News Mobile Apps with Code and Theory

Nexstar Media Group launches 197 local news apps with Code and Theory

Nexstar Media Group, the largest local broadcast television group in the United States, faced a challenge with its digital transition. Its 197 local news stations used a variety of inefficient third-party mobile apps that were difficult to manage and offered limited functionality. Nexstar partnered with the digital agency Code and Theory to create a unified and upgraded mobile app experience to better serve its audiences.

Code and Theory designed and implemented a scalable platform with a modular design, enabling Nexstar to launch unique iOS and Android apps for each of its 197 stations. The solution prioritized key audience interests like weather and crime, and featured a robust notification system to drive user retention. This strategy successfully helped over 130 local news stations transition to digital, fostering a greater sense of community and relevancy for users across the country.

Nexstar Media Group