Case Study: National Council on Aging achieves a personalized digital experience with Code and Theory

NCOA boosts individual donor support and builds a more efficient content platform with Code and Theory

The National Council on Aging (NCOA) partnered with Code and Theory to shift its focus toward a direct-to-consumer relationship. The mission-based organization needed to refresh its brand, rethink its digital strategy, and re-platform its website to better serve older adults and other key audiences.

Code and Theory delivered a re-platformed website built on the Kentico headless CMS, which provided a more efficient workflow for content creators. A key feature of the solution was the Age Well Planner, a personalized digital tool that recommends resources based on a user's specific situation. This new experience increased the number of individual donors contributing to the cause.

National Council on Aging (ncoa)