Case Study: NBC powers election data storytelling with Code and Theory

NBC powers election coverage with Code and Theory, delivering 10M data points in 4 seconds

NBC, a major national broadcasting network, faced the challenge of modernizing its election coverage and restoring public trust in data journalism ahead of a significant election. They partnered with the digital agency Code and Theory to completely reimagine, redesign, and rebuild their election coverage Big Board from scratch, requiring services in data integration, visualization, and technical architecture.

Code and Theory built the Big Board as a powerful data storytelling platform that processed over 10 million data points in real-time. The solution delivered error-free data on air and equipped NBC's hosts with an interactive visual tool. The measurable impact was substantial, attracting over 9 million viewers on election night and helping MSNBC become the most-watched network. The project also won numerous awards for its innovation in data storytelling.

NBC