Case Study: Morton Salt boosts digital engagement with Code and Theory

Morton Salt launches a one-of-a-kind website and Saltboard campaign with Code and Theory

Morton Salt, an iconic salt producer, faced the challenge of a stagnant digital presence. Their website, social media, and digital campaigns were not effectively engaging their core audiences, which included consumers and B2B constituents. To address this, they partnered with the digital agency Code and Theory for a comprehensive overhaul of their online strategy and platforms.

Code and Theory implemented a multi-faceted solution, creating a distinctive new website focused on education and user action, developing a unique social media voice and visual style, and launching a campaign called "The Right Salt" targeted at millennial chefs. The agency produced SEO-optimized recipe content based on search trends and an innovative "Saltboard" tool with shareable video tips. This strategic partnership successfully increased digital engagement and facilitated product purchases for Morton Salt.

Morton Salt