Case Study: Lucid Motors boosts engagement and sign-ups with Code and Theory

Lucid Motors boosts sign-ups 7,246% with Code and Theory

Lucid Motors partnered with Code and Theory to reimagine its digital customer journey, aiming to extend its electric luxury brand into every aspect of its online experience. The challenge was to conduct a complete rebuild and redesign of its marketing website and e-commerce funnel to better reflect its premium brand.

Code and Theory redesigned and launched the new digital showroom, focusing on elevated aesthetics, sustainability, and messaging that connected technology to tangible driver benefits. The solution resulted in an 18% increase in engagement, a 68% longer session duration, and a 7,246% increase in sign-ups. The vendor's work also improved the site's SEO ranking and earned an industry award for best interactive execution.

Lucid Motors