Case Study: Kaplan transforms its digital ecosystem with Code and Theory

Kaplan migrates 1 website and lays groundwork for 99+ more with Code and Theory

Kaplan, one of the world’s largest education providers, faced a significant challenge after years of growth through acquisitions. This had resulted in a fragmented digital ecosystem of over 100 separate websites. Kaplan engaged Code and Theory to assess this expansive universe, recommend a strategy for consolidation, and create a scalable solution to unify their online presence.

Code and Theory designed and developed a new, flexible design system and information architecture for Kaplan.com. The vendor successfully launched the first iteration of the new site and migrated one of Kaplan’s key e-commerce platforms into it. This foundational work laid the groundwork for the ongoing consolidation and migration of the remaining 99+ websites within the ecosystem.

Kaplan