Case Study: JPMorganChase achieves a modernized digital brand and stronger talent engagement with Code and Theory

JPMorganChase elevates digital experience for 80M+ customers with Code and Theory

The customer, JPMorganChase, collaborated with the vendor Code and Theory on a multi-year digital and marketing partnership. Their challenge was to reposition the brand to attract top talent and customers, bolstering its reputation as a leading financial services firm through a new campaign and a transformed digital presence.

Code and Theory launched the "Future of Work" talent attraction campaign and completely redesigned the jpmorganchase.com website. The solution included a full-funnel marketing program, a versatile campaign toolkit, and a new customer-centric website designed for accessibility and tailored storytelling. The measurable impact was a modernized, scalable digital experience serving the firm's over 80 million customers and a new campaign to attract elite global talent.

JPMorganChase