Case Study: Expedia Group unifies editorial storytelling and unlocks new commerce opportunities with Code and Theory

Expedia Group builds a unified editorial journey with Code and Theory, creating 225 responsive components in under four months

Expedia Group needed to transform how its three travel brands engaged travelers for its new OneKey loyalty program. They partnered with the vendor Code and Theory for more than just a design system, seeking a platform that could unify Expedia, Hotels.com, and Vrbo while enabling unique storytelling to drive conversions.

Code and Theory built an expansive editorial design system, creating 225 responsive components and a strategic playbook for adoption. This solution gave editorial teams creative freedom and unlocked new revenue streams, leading to over 20 new commercial partnerships. The system seamlessly integrated editorial content with bookable products, turning content into a commerce engine for Expedia Group.

Expedia Group