Case Study: Dean & Deluca creates connected gourmet grocery experiences with Code and Theory

Dean & Deluca launches custom kiosk ordering with Code and Theory

Dean & Deluca, a distinguished gourmet grocery chain, partnered with the digital agency Code and Theory to rethink its digital footprint and enhance the customer experience both in and out of its stores. The challenge was to better support users through their journey, particularly by improving a self-service kiosk system called Dean & Deluca STAGE. The existing kiosk solutions did not reflect the simple, beautiful, and efficient design ethos of the brand.

Code and Theory addressed this by creating a custom tablet kiosk app for STAGE that mirrored the store's premium experience. The solution featured a new ordering flow to seamlessly guide users through the process, along with features like mobile shopping recommendations and high cart value suggestions for bespoke food combinations. This connected system of content and e-commerce solutions dynamically translated the brand's rich history into a contemporary setting, placing the user at the forefront of a new culinary experience.

Dean & Deluca