Case Study: Con Edison advances its clean energy vision with Code and Theory

Con Edison delivers 62 campaigns for clean energy with Code and Theory

Con Edison (ConEd) faced the challenge of making its bold transition to 100% clean energy by 2040 visible to New Yorkers while galvanizing public participation. The utility vendor tapped Code and Theory as its Agency of Record (AOR) to lead an integrated, purpose-driven marketing partnership aimed at educating multiple audiences about its clean energy leadership and programs.

Code and Theory developed a new brand strategy and an integrated creative campaign to showcase ConEd's vision. The solution included a modular visual design system and audience strategy projects to evolve its go-to-market approach. The results encompassed 62 additional creative campaigns for public service announcements and incentive programs, successfully proclaiming the shift to renewable energy.

Con Edison (ConEd)