Case Study: Citizens Bank drives growth with Code and Theory

Citizens Bank audits 25+ competitors to sharpen growth strategy with Code and Theory

The customer, Citizens Bank, is a storied financial institution undergoing a transition from a regional to a national bank. Their challenge was to update their website to showcase new capabilities while highlighting their proven track record to build credibility and drive growth. Code and Theory partnered with them to conduct user research and an experience audit to understand client needs and identify gaps.

Code and Theory developed a user-centric digital strategy for Citizens Bank, focusing on how the bank's expertise helps customers achieve their financial goals. The solution was designed to be holistic and leveraged existing design systems while creating new components. The agency acted as the strategic lead to ensure the vision was carried through design and copywriting, setting the bank up for continued success.

Citizens Bank