Case Study: Champion boosts e-commerce revenue with Code and Theory

Champion boosts average revenue per user 26% with Code and Theory

Champion, a renowned apparel brand, faced the challenge of evolving its e-commerce experience to capitalize on a cultural boom and better engage the social-savvy Gen Z demographic. They partnered with the digital agency Code and Theory to lead a strategy and design initiative for a reimagined online store built for this new generation of shoppers.

Code and Theory implemented a data-driven e-commerce solution that included features like 'Shop the Look' for purchasing entire outfits and an 'Add Anywhere to Bag' function to shorten the purchase journey. This approach resulted in a 26% increase in average revenue per user and a 17% increase in average order value. The project was completed in just six months, and the new experience was recognized with multiple awards. Code and Theory also delivered a scalable design system for future growth.

Champion