Case Study: CBRE builds a digital-first commercial real-estate experience with Code and Theory

CBRE builds a digital infrastructure to drive revenue and leads with Code and Theory

CBRE, the world's largest commercial real-estate firm, faced the challenge of operating in a traditionally analogue industry where its full range of services was not widely understood. The company engaged Code and Theory to rebuild its brand and website into a digitally native platform to change this dynamic and lead a digital transformation.

Code and Theory re-architected CBRE's website to highlight its extensive service offerings beyond just brokerage and listings. The solution included a new sitemap organized into readable service packages and interactive tools that provide personalized recommendations. As a result, the new site became a significant revenue and lead generator for previously buried business lines, driving greater awareness and positioning CBRE as an industry trend-setter.

CBRE