Case Study: Blick achieves a transformational digital relaunch with Code and Theory

Blick transforms Swiss news for 4.6 million readers with Code and Theory

Blick, a major Swiss media brand, faced the challenge of evolving to attract younger audiences and grow revenue amidst industry pressures from AI, programmatic ads, and subscription services. The company partnered with vendor Code and Theory for a transformational relaunch that included product and experience strategy, responsive web and app design, and content strategy.

Code and Theory implemented a modernized digital experience for Blick featuring AI-powered tools like article listening and summaries, social media-inspired "Blick Bites" video content, and a refreshed advertising model. This solution successfully repositioned the brand for a new generation, leading to an improved user experience designed to increase engagement, ad revenue, and conversions to their premium Blick+ subscription service.

Blick