Case Study: Bare Necessities redefines fit and boosts inclusive intimates shopping with Code and Theory

Bare Necessities redefines fit for all ages with Code and Theory

Bare Necessities, an online intimates retailer, faced the challenge of retaining its core older audience while building relationships with a younger, more inclusivity-minded customer base. They partnered with the digital-first agency Code and Theory to develop a new brand strategy and redesign their web experience to connect with both audiences and optimize key business metrics.

Code and Theory developed a new brand platform called "Bare It All," which empowers customers to own their confidence. The resulting site experience emphasized this by shifting the focus from size to fit, highlighted by a unique Fit Finder tool. The solution integrated expert guidance and community to position Bare Necessities as a leader in delivering a comprehensive experience for all customers.

Bare Necessities