Case Study: AXE boosts engagement with Code and Theory

AXE boosts time on site 5X with Code and Theory

axe, an iconic men's grooming brand, partnered with digital-first agency Code and Theory to create a digital hub for their The Fresh-Men campaign with Marvel. The challenge was to shift brand perception by building an immersive, holistic fan experience that facilitated data collection, all while working within Unilever's platform constraints and AEM component limitations.

Code and Theory built a responsive digital ecosystem with micro-experiences for character bios, video series, and product features. This solution successfully created a fresh, engaging format optimized for mobile users. The results were significant, with the hub achieving half the site's average bounce rate and five times more time spent on site compared to other recent campaign landing pages.

AXE