Case Study: Apollo Global Management achieves better lead generation with Code and Theory

Apollo Global Management turns $65B+ AUM into lead generation with Code and Theory

Apollo Global Management faced a challenge with its initial website experience, which lacked comprehensive user journeys and clear conversion paths. The homepage was generic and ineffective at capturing leads. To address this, the company engaged vendor Code and Theory for services including product strategy, experience design, and visual design to optimize its digital financial journeys.

Code and Theory implemented a strategic Learn/Try/Buy framework to create personalized journeys for distinct audience segments. The solution included audience-segmented homepages for Global Wealth Management and Individual Investors, as well as redesigned product detail pages with interactive elements. This transformation successfully turned website visits into qualified lead generation, effectively capturing valuable user data and providing them with the necessary tools to make informed investment decisions.

Apollo Global Management