Case Study: Amazon Ads boosts small business trust and engagement with Code and Theory

Amazon Ads boosts ad revenues 26% with Code and Theory

Amazon Ads faced the challenge of convincing small business owners to use its advertising platform, needing to position itself as a supportive collaborator rather than a large corporate competitor. The company partnered with the digital agency Code and Theory to develop a campaign to earn the trust and ad dollars of this key audience.

Code and Theory developed the "Ads That Work as Hard as You Do" campaign, which leveraged Amazon's customer data to demonstrate how its ads could connect small businesses with new customers. The results were significant, including a 26% increase in ad revenues totaling over $12 billion in Q3, 818 million impressions, 700 thousand website visits, and a 66% lift in unaided brand awareness.

Amazon Ads