Case Study: adidas engages younger women with digital storytelling with Code and Theory

adidas drives record engagement with Code and Theory across 300+ assets

The customer adidas sought to reset its meaning and better engage younger women and femme-centered audiences. To address this challenge, the vendor Code and Theory developed a purpose-driven digital campaign built around the "I'm Possible" call to action.

Code and Theory implemented a digital-first strategy that transformed adidas's global websites and app into storytelling hubs, moving beyond their traditional role as storefronts. The solution included creating over 300 assets and custom interactive profiles for the adidas membership program. The vendor reported record dwell times and watch-through rates for brand films, alongside record engagement across global markets through non-sales content.

Adidas