Case Study: Origin boosts eCommerce conversions and SEO performance with Codal

Origin boosts add-to-cart rates by 46% with Codal

Origin, a proud American manufacturer of apparel and Brazilian Jiu-Jitsu equipment, faced challenges with its Shopify Plus store, including low conversion rates and poor search visibility. To prepare for major sales events and drive growth, the company partnered with digital solutions vendor Codal for a comprehensive optimization strategy.

Codal implemented a unified approach combining advanced technical SEO with ongoing conversion rate optimization. Their work included structured data enhancements, AI-optimized content, and over 30 A/B tests, which resulted in a 21% increase in online orders and an additional $3.31M in sales over 12 months. The SEO efforts also secured 184 number-one keyword rankings and a 95% increase in snippet visibility for Origin.

Origin