Case Study: ActiveCampaign streamlines leave management and improves employee experience with Cocoon

How ActiveCampaign transformed leave administration strain into an employee experience gain

ActiveCampaign, a fast-growing marketing automation company with over 500 U.S. employees and expanding global operations, was managing employee leaves entirely in-house. That manual process became increasingly unmanageable for its small People Ops and Benefits team, creating administrative strain and a confusing, frustrating experience for employees handling leave paperwork and planning.

ActiveCampaign implemented Cocoon’s leave management platform to streamline leave administration and provide a more intuitive experience for employees and managers. In the first six months, the team managed 20 leaves with significantly reduced admin work, more accurate pay and eligibility information, fewer employee questions, and more productive leave conversations. Cocoon’s Workday integration, automated calculations, and responsive ongoing product enhancements also helped ActiveCampaign save time for higher-value work like open enrollment planning and global benefits expansion.

ActiveCampaign

Sarah Robillard

Senior Benefit Analyst