Case Study: #WeAreAllUkrainians Initiative builds a strong social media presence with Cocomore

#WeAreAllUkrainians launches social media in 3 months with Cocomore

The #WeAreAllUkrainians Initiative, founded by Wladimir Klitschko and Tatjana Kiel, faced the challenge of rapidly building digital awareness and a strong visual identity to mobilize support for their aid efforts following the start of the war in Ukraine. They needed immediate visibility and a voice to coordinate aid and reach people in need. To meet this challenge, they partnered with the vendor Cocomore for services including creative concept, branding, and social media strategy.

Cocomore developed a complete corporate identity, including a logo featuring a stylized palm in Ukrainian colors, and launched an Instagram channel with a strategy designed to go viral. This solution provided the initiative with the high recognizability and credibility it needed. The vendor's work resulted in 70 posts made within 3 months, successfully reaching audiences in 5 countries and enabling rapid coordination of support for the initiative.

#WeAreAllUkrainians Initiative